July 13, 2024

Nila Petersheim

Smart Applications

What To Look For In A Data Visualization


Data visualization is a critical part of any data science project. Often, the visualizations are the only way for end users to get the most out of their data. That’s why it’s so important to have strong data visualization skills and an eye for design when you’re working on a project. As with all art forms, there are many elements that go into making a great data visualization. Here are some things to consider when designing your next viz:

Visualize the data in an intuitive way.

  • Use common sense.
  • Use a familiar format.
  • Visualize the data in a way that’s easy to understand, interpret and remember.

The visual should be accurate and easy to understand.

The first thing to look for in a data visualization is accuracy. You want to make sure that the data you’re showing is accurate, but also that it’s easy to understand. If your visualization shows incorrect numbers or provides incorrect information, people won’t trust it and they won’t take it seriously.

For example: let’s say you have some stats about the average age at which people get married in America (let’s say 28). Your goal should be to convey that number through visual means as clearly as possible so everyone can understand what it means without having any previous knowledge of demographics or statistics beforehand!

The visualization should tell a story.

Data visualization is a way to communicate information. However, it’s also an art form that can be used to tell stories through numbers and graphs. The goal of any data visualization should be to make the story clear and easy to understand. The story (or stories) being told should be relevant to the data you’re presenting; if it isn’t, then why bother?

Here are some examples of how other people have used data visualizations:

The visual should be interesting and unique enough to stand out from the crowd.

When designing a data visualization, you want to make sure it’s interesting and unique enough to stand out from the crowd. That means looking at other data visualizations and seeing what people are already doing with them.

The best way to do this is by taking a look at popular websites like Twitter or Facebook–they provide tons of examples of what works well there. You can also check out sites like Pinterest or Reddit (or even Instagram) if you’re looking for inspiration outside those two social networks. Once you’ve got an idea of what makes a good visual, try applying those principles when creating your own visuals!

If possible, try thinking outside the box: don’t just use pie charts all the time; try using bar graphs instead! Make sure that your visual isn’t too busy either; if there’s too much going on in one image then no one will have time for anything else! If possible keep things simple so people can focus more easily on understanding rather than trying hard just figuring out what everything means first before moving on.”

Data visualization is an art form as much as it is a science, so be sure to consider all aspects before deciding on a final product.

Data visualization is an art form as much as it is a science, so be sure to consider all aspects before deciding on a final product.

  • Accuracy and clarity: Your data needs to be accurate, clear and easy to understand at first glance.
  • Storytelling: Data visualization should tell a story if possible. Try not to overcomplicate things by adding too many elements or making them too busy – keep things simple, but still aesthetically pleasing!
  • Standing out from the crowd: Don’t just make another boring bar graph; try something new and innovative (if appropriate)


As you can see, data visualization is a powerful tool that can be used to tell stories and make sense of complex data. It is important to consider all aspects of this process before deciding on a final product because it will shape how people perceive your message and brand. If you have any questions about creating your own data visualizations or want help with one already created please contact us today!